Do you know the differences between SALES and MARKETING? Joshua D Brewer focuses in on the unique characteristics in this first of three Construction Business TV marketing series videos. If you are a construction-related trades professional, do you know how find the percent of income contributed by each of your customers? Are you just selling? How do you know if you are doing enough marketing? Join Mr. Brewer and find out if you're customer base is wide enough to handle a recession.
In this video, our host Joshua D Brewer discusses the importance of knowing the difference between sales and marketing. Without a proper marketing strategy and broad customer base sales could quickly dry up in a recession. Mr. Brewer is passionate about helping small to mid-sized business owners build strong foundations for their businesses, long-term.